PRIVACY POLICY

INTRODUCTION

Your privacy is important to us. This privacy statement explains what personal data we collect from you and how we use it.

This notice tells you what to expect when Z Game collect personal information. This applies to the information we collect about: 

1. Visitors to our website
2. Create an account
3. Sign up to our newsletter
4. Purchase a product on our website
5. Chat with us
6. Contact us via contact us page

Who are we?

Z Game are a family business who exist with the sole desire to deliver better for people and the planet we all share. Our Company name is Z Game Limited. Our registered address is Aves House, 11 Jamaica Street, Greenock, Scotland PA15 1XX, and the company number is SC681380. To get in touch, please email info@zgame.co.uk

Information we collect about you

We collect information (personal data) about you when you: 

1. Visit or register with us on our website; 
2. Create an account;
3. Sign up to our newsletter;
4. Sign up to receive our communications;
5. Purchase or make payments for any of our products or services;
6. Chat with us or contact us through our website; 
7. Post material to our website; 
8. Complete customer feedback or surveys; or
9. Participate in competitions

We have explained these in more detail below.

The information collected in the above manner may include your:

1. Full name;
2. Date of Birth;
3. Postal address; 
4. Email address;
5. Telephone number;
6. Payment details;

How we use your information? 

We collect information about you so that we can:

1. Identify you and manage any accounts you hold with us;
2. Process your order;
3. Conduct research, statistical analysis and behavioural analysis;
4. Carry out customer profiling and analyse your purchasing preferences;
5. Detect and prevent fraud;
6. Customise our website and its content to your particular preferences;
7. Notify you of any changes to our website or to our services that may affect you;
8. Carry out security vetting; and
9. Improve our services.

Marketing:

We may send you marketing communications and promotional offers by post or email about our products and services, newsletters and events that may be of interest to you:

• if you have opened an account with us or purchased goods from us, or registered for a promotion or event, and you have not opted out of receiving that marketing;
• by email if you have signed up for email newsletters;
• if you have provided us with your details and consented to receiving such marketing.

You will always have the opportunity to decline marketing information and updates before you submit your personal details to us.

We may use the personal data you provide us to form a view on what we think you may like, or what may be of interest to you, and to send you details of products and offers which we think may be relevant for you (soft opt-in).

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us (or any third party, if applicable) at any time:

• where we rely on soft opt-in, you can unsubscribe or ‘opt-out’ by using the unsubscribe button and following the link included in the footer of any marketing email or text you receive from us;
• where we are relying on your consent,  you can withdraw your consent by simply logging in to www.zgame.co.uk and editing your ‘Contact Preferences’; or
• contacting us directly at info@zgame.co.uk 

We will process all opt-out requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented. If you choose to stop receiving our marketing message, this doesn't mean communications from us will stop completely, as we will still send you important updates with regards to your orders and other service communications. 

For this purpose, we may disclose your information to our agents and service providers. When purchasing from us, we may also disclose your name and email address to third party review service providers. We use a third-party provider, Mailchimp to deliver our promotional and marketing emails. If you accept to receive marketing, you will go onto our subscriber list for Mailchimp. If you have any questions about our marketing messages please contact us at info@zgame.co.uk.

We may collect your information when you:

1. Visit our website (Analytics and Advertising)

When someone visits www.zgame.co.uk we use third party services, such as Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site; in order to improve the overall website performance and user experience. This information is only processed in a way which is anonymous and does not identify anyone. We do not make, and do not allow these third-party service providers to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called Custom Audience. This tool allows us to personalise our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. This tool helps us convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users.

Cookies: When you visit our website, our server will automatically record your IP address and the time and duration of your visit. Please see our cookies policy below for more information on how we use cookies on our website.

2. Create an Account

We use a third party provider, Shopify as the platform for our e-commerce transactions. When you create an account, Shopify collects information about you including your name, email address, number of orders for customers to easily access their account and be able to see relevant account information. For more information, please see Shopify’s privacy notice.

3. Sign up to our newsletter

If you would like to receive our newsletter from us, your email address will go to Mailchimp. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our email marketing. 

4. Purchase a product on our website

When you purchase, information will go to some third-party providers so we can process your order and improve your customer experience. For example: 

Shopify: require your data to be able to process and deliver your order.
Mailchimp: if you have If opted in, they will use your data to email you further promotional, product and marketing information.
DPD /RubyHas: as our logistics service providers, these third parties require your data to be able to deliver your order.

What type of information is collected from you? 

The personal information we collect might include your name, address, email address, IP address, card details and delivery details to be able to carry out the requirements. 

What is the purpose of processing this information? 

The purpose of collecting information is made clear to you at the point of information collection. 

Who do we share this information with? 

Z Game will never independently sell personal information for commercial purposes. However, Z Game does disclose personal data to third parties or allow third parties to access personal data to help provide services, such as:

• To collect data for inventory management and demand planning
• To respond and manage support inquiries
• For the purposes of providing our products to you

Z Game may also provide personal data, where permitted, to prevent, investigate, or respond to:

• Potential fraud
• Illegal conduct

Additionally, if a third party acquires all (or substantially all) of Z Game’s business and/or assets, Z Game may disclose your personal information to that third party in connection with the acquisition. 

Transfers of your personal data out of the EEA 

We may need to transfer your personal data to countries located outside the European Economic Area, for the purpose of providing you our products and services. Any transfer of your data will be subject to a European Commission approved contract that will safeguard your privacy rights and give you remedies in the unlikely event of a security breach.

How long do we keep this data for? 

We keep personal data for promotions and marketing for 2 years, unless we are required by law to retain your personal data for a longer period. We keep finance data for business purposes for as long as necessary for these purposes.

How can we make sure your data is secured?

To protect your personal information, we take reasonable precautions to seek to ensure that it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

Your data is encrypted by Shopify using the HTTPS protocol for secure communication over a computer network. 
Shopify also encrypts any sensitive stored information, and salts and hashes passwords using bcrypt. 

If you provide us with your credit card information, the information is encrypted. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Your Rights

Under the Data Protection Act 2018 and the General Data Protection Legislation, you have rights as an individual which you can exercise in relation to the information we hold about you. 

In order to process any of the requests listed below, we may need to verify your identity for your security.  In such cases your response will be necessary for you to exercise this right.

The right to access information we hold on you

At any point you can contact us to request the information we hold on you as well as why we have that information, who has access to the information and where we got the information. Once we have received your request, we will respond within 30 days. 

The right to correct and update the information we hold on you

If the data we hold on you is out of date, incomplete or incorrect, you can inform us and we will ensure that it is updated.

The right to have your information erased

If you feel that we should no longer be using your data or that we are illegally using your data, you can request that we erase the data we hold. When we receive your request, we will confirm whether the data has been deleted or tell you the reason why it cannot be deleted. 

The right to object to processing of your data

You have the right to request that we stop processing your data. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have legitimate grounds to continue. If data is no longer processed, we may continue to hold your data to comply with your other rights. 

The right to ask us to stop contacting you with direct marketing

You have the right to request that we stop contacting you with direct marketing. In order to process your request, we may need to verify your identity for your security. 

The right to data portability

You have the right to request that we transfer your data to another controller. Once we have received your request, we will comply where it is feasible to do so.

You can make a complaint to us by contacting us via info@zgame.co.uk or to the data protection supervisory authority – in the UK, this is the Information Commissioner's Office, at https://ico.org.uk/. 

Complaints or Queries

We try to meet the highest standards when collecting and using personal information. We are happy to provide any additional information or explanation needed. You can contact us at or request any information about our privacy policy, by emailing us at 

info@zgame.co.uk  

or write to us at: 

FAO Data Protection Champion, Z Game Limited, Aves House, 11 Jamaica Street, Greenock, Scotland PA15 1XX. 

You may also raise a complaint or query with the UK's data protection supervisor authority, the Information Commissioner's Office, at any request for this information should be raised with the ICO; www.ico.org.uk/concerns

 

COOKIES

What are cookies?

As well as being the well-known and loved treat enjoyed on Sesame Street, Cookies are also small text files that are placed on your computer by websites that you visit. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. 

We use this information to

• recognise you whenever you visit this website (this speeds up your access to the website as you do not have to log in each time);
• obtain information about your preferences, online movements and use of the internet;
• carry out research and statistical analysis to help improve our content, products and services and to help us better understand our customer requirements and interests;
• target our marketing and advertising campaigns more effectively by providing interest-based advertisements that are personalised to your interests; and
• make your online experience more efficient and enjoyable and improve the browsing experience for all users.

What are the types of cookies used by Z Game?

1. Site functionality cookies– these cookies allow you to navigate the site and use our features, such as “Add to Bag” and “Recently Viewed Items”.
2. Site analytics cookies– these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
3. Customer preference cookies– when you are browsing or shopping on Z Game, these cookies will remember your preferences (like your language or location), so we can make your shopping experience as seamless as possible, and more personal to you. 
4. Targeting or advertising cookies– these cookies are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.

The table below provides some information on the cookies which we use on our website:

Our E-commerce platform is hosted by Shopify.co.uk. Please find the link to their Cookie Policy, outlining the types of Cookies and other tracking technologies that can be placed on your device, here.

Cookie Name	What it does	Why is it used	How long it lasts
IDE	Used for serving targeted ads to customers across the web, as well as tracking their conversion on these advertisements.	To better serve advertisements to customers based on their behaviours on site.	1.5 Years
FR	measure and improve the relevancy of advertisements, directly through Facebook.	Used to deliver, measure and improve the relevancy of ads, with a lifespan of 90 days. Measuring the performance of ad campaigns for businesses that use the Facebook Products.	90 Days
CONSENT	Establishes whether or not you have accepted the use of Cookies on a particular website.	To measure and track customers to provide better suggestions, consent needs to be gathered from the customer	180 Days
NID	The NID cookie contains a unique ID Google uses to remember your preferences and other information, such as your preferred language (e.g. English), how many search results you wish to have shown per page (e.g. 10 or 20), and whether or not you wish to have Google's SafeSearch filter turned on.	To improve customer preferences on site based on previous information gathered.	180 days
1P_JAR	Gathers website statistics and track conversion rates.	To understand overall trends and statistics to improve website offerings.	1 Year
X-AB	This cookie is used to determine if the visitor has visited the website before, or if it is a new visitor on the website. Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.	This is so site preferences and experiences can be monitored/altered based on past visits by the customer.	24 Hours
sc_at	Used to identify a visitor across multiple domains.	to help provide consistent content to customer across separate domains.	1.5 Years
personalization_id	set due to integration with Twitter, allowing customers to share their purchases/outcomes to the platform.	Allows the customer to participate in social sharing on the Twitter platform	2 Years

 

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

Further information about cookies can be found at https://ico.org.uk/for-the-public/online/cookies 

Contacting us

If you have any queries about this Policy, require further information or wish to lodge a complaint, you can use the details below to contact us:

info@zgame.co.uk
Aves House, 11 Jamaica Street, Greenock, Scotland, PA15 1XX